NEXT PROJECT
Controversy in being too standardized and a lazy choice for most designers, the specimen book frames it as an ubiqitous element made invisible for its efficiency in content delivery.
NEXT PROJECT
Controversy in being too standardized and a lazy choice for most designers, the specimen book frames it as an ubiqitous element made invisible for its efficiency in content delivery.
Helvetica Specimen Book
2021
(Editorial Design)
(Publication Design)
Controversy in being too standardized and a lazy choice for most designers, the specimen book introduces a new design voice for Helvetica. Framed as an ubiqitous element made invisible for its efficiency in content delivery, Helvetica should be seen as a catalyst for innovative designs.
Controversy in being too standardized and a lazy choice for most designers, the specimen book introduces a new design voice for Helvetica. Framed as an ubiqitous element made invisible for its efficiency in content delivery, Helvetica should be seen as a catalyst for innovative designs.
